Google Tag Coverage: Overview
Your Tag Coverage summary can display results for up to 10,000 pages.
With Google’s Tag Coverage feature, you can quickly check which tags are firing on your website and which ones are not. This summary is available in the Google tag sections of Google Ads, Google Analytics, and also within Google Tag Manager (GTM).
What is Tag Coverage?
Tag Coverage is a tool inside Google Tag Manager that gives you a detailed view of tags on your site—showing which ones are firing and which ones are inactive. It is particularly helpful for websites running multiple tags or for those that have recently made updates and need to confirm everything is functioning as expected.
What the Tag Coverage Summary Includes:
- Total tags installed on the site
- Tags that are currently firing
- Tags that are not firing
- Tags with no data
- Pages that contain no tags
How to Access Tag Coverage in GTM:
- Log in to your Google Tag Manager account.
- Select the container you want to check.
- From the left navigation, click “Tags.”
- Choose “Tag Coverage” from the sub-menu.
Using the Tag Coverage Report
Once inside the summary, you can:
- Spot inactive tags: Instantly see which tags are not firing and fix any misconfiguration issues.
- Evaluate page coverage: Identify which pages have tags applied and which do not, ensuring important pages are properly tracked.
- Optimize tag performance: If certain tags aren’t firing, adjust configurations or triggers so they activate correctly.
FAQs on Google Tag Coverage
Q1. What is the purpose of Tag Coverage in Google Tag Manager?
Tag Coverage helps you monitor whether all tags on your site are firing correctly, ensuring accurate tracking and reporting.
Q2. How many pages can Tag Coverage analyze at once?
The feature can generate a summary for up to 10,000 pages.
Q3. Why do some tags show “no data”?
A tag may show “no data” if it hasn’t had any triggering events or user interactions since being published.
Q4. Can I use Tag Coverage outside Google Tag Manager?
Yes. The feature is accessible through the Google tag sections of both Google Ads and Google Analytics.
Q5. What should I do if a tag isn’t firing?
Review the tag setup, verify triggers, and confirm that the tag is placed correctly. Adjusting configuration usually resolves the issue.
