Yoast AI Brand Insights allows you to evaluate how your brand appears in AI-generated responses. With this tool, you can review your brand’s presence, understand how it is represented, and compare it with competing brands. This guide explains where to access Brand Insights, what details you need to provide, and how to perform a brand analysis.
How to use Brand Insights
- Purchase Yoast SEO AI+ or upgrade your current subscription.
- Go to MyYoast.
- In the menu, select Brand Insights.
- Click Start your first analysis.
- Enter your Brand information and Location details.
- Click Generate queries.
- Review the generated queries. You can accept them, modify them, or generate new ones.
- Click Run analysis.
- Wait for the analysis to complete. It typically takes about five minutes.
- Select the AI platform you want to analyze.
- Review your brand analysis.
After the process is finished, you’ll see insights related to your brand’s visibility, mentions, sentiment, and citations. The report also includes a comparison showing how your brand ranks against competitors.
How to add a new brand
- In MyYoast, go to Brand Insights.
- Open Brand analysis.
- Click Analyze a different brand.
- Complete the steps to run the analysis for the new brand.
How to deactivate or delete a brand
- In MyYoast, navigate to Brand Insights.
- Go to Settings.
- Under Brands, switch the toggle to Off.
When the brand is deactivated, the toggle will display a grey cross mark.
To permanently remove the brand, select Delete brand.
If you want to analyze a new brand, repeat the steps in the How to use Brand Insights section.
How to permanently delete your Brand Insights data
- In MyYoast, open Brand Insights.
- Go to Settings.
- Under Delete all data, select Delete all data.
- Type DELETE ALL and confirm by clicking Yes, delete all data.
If you encounter a problem with Brand Insights
First, make sure you have an active subscription that includes Brand Insights and confirm in Settings that your brand is marked as active. In some situations, you may see limited or no results for certain queries, or your brand might not appear in the analysis.
If this happens, follow the recommendations provided on the page to improve how your content can be discovered by large language models (LLMs).
FAQs
What is Yoast AI Brand Insights?
Yoast AI Brand Insights is a feature within Yoast SEO that uses artificial intelligence to analyze how your brand appears in online content. It helps identify whether your brand is mentioned correctly and consistently across your website so you can strengthen brand visibility and authority.
How does Yoast AI Brand Insights work?
Yoast AI Brand Insights scans your content and evaluates how your brand name, products, or services are mentioned. It uses AI to understand context and determine whether the content accurately represents your brand.
Why are brand insights important for SEO?
Brand insights help ensure that your brand is consistently referenced across content, which improves recognition and authority. Strong brand signals can help search engines like Google better understand your business and its relevance in search results.
Where can you access Yoast AI Brand Insights?
You can access this feature directly within the dashboard of the Yoast SEO plugin when creating or editing content on your website.
How can Yoast AI Brand Insights improve content quality?
It helps identify missing brand mentions, inconsistent branding, and opportunities to naturally include brand references. This can improve both content clarity and brand presence.
Does Yoast AI Brand Insights replace manual SEO analysis?
No, it does not replace manual analysis. Instead, it acts as a supportive tool that provides suggestions and insights to help you optimize your content more effectively.
Can Yoast AI Brand Insights help with brand consistency?
Yes, the feature helps maintain consistent brand mentions across different pages and blog posts, which is important for both user trust and search engine understanding.
Is Yoast AI Brand Insights useful for large websites?
Yes, it can be especially helpful for large websites with many pages because it can quickly analyze content and highlight branding opportunities that might otherwise be overlooked.
Do you need technical knowledge to use Yoast AI Brand Insights?
No technical expertise is required. The feature is designed to be user-friendly and provides simple suggestions that content creators and marketers can easily apply.
Can Yoast AI Brand Insights help with content optimization strategies?
Yes, by highlighting how and where your brand appears in your content, it can help you refine your content strategy and ensure your brand messaging remains clear and consistent across your website.
